Rod Vandenbos could think of no better place than Greater Palm Springs to launch buzzbox Beverages. His premium, single-serve, ready-to-drink cocktails in a recyclable box are a perfect fit for the desert resort communities.
“When you think about a product like this that’s focused on leisure and relaxation and the weekend off or the day on the golf course or lying by the pool, what a great place to have this product,” he says. “We love it. We formulated all of our products here. We’ve tested all of our products here. With a place that has world-class festivals, fantastic golf resorts, and the best pools in the country, it was natural to do it here in the Coachella Valley.”