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ReadWriteWeb — Most hosted blogging platforms offer their customers a set of standard templates with relatively few options for customizing these sites. Starting today , however, bloggers on Google's Blogger platform will be able to take full control over the layout of their sites thanks to Google's new Blogger Template Designer without having to edit a single line of HTML and CSS code. The Template Designer will give Blogger's users the ability to change the layout, fonts, colors and background images of their blogs through an easy to use ...More WYSIWYG editor. ~ Sponsor ~ For now, the Template Designer will only be available through Blogger in Draft , Google's experimental section for new Blogger features. ~ ~ FeaturesEvery template allows users to choose different body layouts with up to four columns. Google partnered with iStockphoto to bring more background images to Blogger. For now, Google won't allow users to upload their own background images yet, but advanced users can always use the CSS code to point to their own images. ~ In the template designer, users can also change the size and number of the columns on their blogs and edit the design of their blogs' footers. ~ Change your Color Palette With One SliderOne of the niftiest new features in the Template Designer involves the option to change the complete color palette of your blog with one simple slider. Based on your choice, the application will simply set all the colors of the fonts and other design elements on your site based on your preference while still ensuring readability. ~ ~ As Siobhan Quinn, Google's product manager for Blogger told us yesterday, Google's users really want to be able to customize their sites and make them look as unique as possible. Just offering a set of rigid templates, Quinn noted, simply isn't enough to give users the feeling that a site is truly theirs. Until now, customizing Blogger sites - while possible - was a bit of a hassle and making any major changed involved editing the HTML and CSS code by hand... ...Less

ReadWriteWeb — Think the semantic web is all hype with no bite? Paul Allen backed semantic startup Evri will announce tomorrow that it has been acquired, we've learned from a reliable source. The service specializes in extracting the names of people, places and things from raw streams of text in order to facilitate smart user navigation and related content recommendation. The company launched a striking new version of its website earlier today. ~ Evri launched just short of two years ago and raised $8 million from Vulcan, the fund of Microsoft ...More co-founder Paul Allen. More interesting than the business side of this story, though, is the technology. Evri brings the semantic and the real-time web together in some very interesting ways. ~ Sponsor ~ ~ We profiled Evri as one of 10 intriguing companies in the real-time web space in our recent research report The Real-Time Web and Its Future . (Also included was the now Google-acquired Aardvark.) ~ Here's how we described the real time part of what Evri does in that report: Evri is a semantic Web recommendation service for online publishers. The company tracks the real-time Web to know when it needs to create or update a topic page for one of its emerging news topics. ~ Evri watches news sources to see when a news topic is trending, including articles on Wikipedia that publicly available data shows have leaped in page views. Then it visits structured databases like Wikipedia and FreeBase to check for updates to entries about related entities. It then creates or updates a topic page with news links, photos and Twitter search results. The language used in those Twitter posts is analyzed and the names of news entities in the posts are linked to other Evri topic pages, like pivots. ~ Evri has done lots of other things as well, including a blog widget, an iPhone app, automated content portals for publishers and a sentiment analysis product. ~ We haven't been able to identify the company that has acquired Evri yet but the most obvious candidate would be i... ...Less

ReadWriteWeb — Longtime technology innovation investment firm Battery Ventures increased its capital to over $4 billion Thursday as the firm announced the securing of its ninth fund at a value of $750 million. Startups and entrepreneurs may be able to look at 2010 with high hopes as Battery's fund, one of the largest seen in the last year, comes after a period of decline in venture funding. ~ Sponsor ~ Battery Ventures, which operates out of Boston, Silicon Valley, and Israel, has been investing in tech innovation since 1983. The firm has helped ...More several Internet companies launch initial public offerings (IPOs), such as the early search engine Infoseek , the web app platform Akamai , and analytics provider Omniture . In a press release Thursday, Battery partner Tom Crotty expressed his hope that Battery's new fund signals a rebound of floundering investment dollars. ~ "After a slow investment pace industry-wide in 2009, we look forward to rounding out the portfolio of Fund VIII and initiating the investment cycle for our new fund," said Crotty. "With improving market fundamentals, we believe the next few years will be healthy ones to put money to work." ~ This fresh influx of capital for Battery, which equals the amount raised in their previous fund, should excite early stage startups who have been struggling to raise funding in the down market. Battery, which invests in all stages of companies, could be an excellent benchmark for what is to come in 2010. This new fund, along with other early signals this year, could be a precursor to a steady increase of VC funding. ~ Google may be helping this as well, as the Internet behemoth is giving the M&A market a boost by snatching up companies left and right in 2010. So far this year, Google has acquired Aardvark , reMail , Picnik and DocVerse , all within the first 64 days of the year. In 2009, a year with poor M&A performance, Google only acquired 6 companies; at this year's pace they could buy as many as 20, though they have been known to go ... ...Less

ReadWriteWeb — Get Satisfaction , the popular online customer service company, just announced that it is bringing its service to Facebook fan pages. This new service, the Facebook Social Engagement Hub , will allow companies that have a presence on Facebook to easily answer questions from their customers on Facebook. The Social Engagement Hub recreates the Get Satisfaction experience on Facebook and allows users to ask questions about products or make suggestion for new features. One key feature here is that the discussion on Facebook and the ...More Get Satisfaction topic pages are synchronized , so that questions that get answered on a company's topic page on Get Satisfaction also appear on Facebook and vice versa. ~ Sponsor ~ ~ Liberating Content from FacebookThe new Social Engagement Hub on Facebook will cost Get Satisfaction customers an additional $99 per month. As Get Satisfaction's co-founder Lane Becker told us yesterday, however, this expense could easily be worth it for these companies, as users on Facebook tend to be very active on these fan pages and really want to interact with these companies and brands on the social networking service. ~ As Lane also noted, conversations that happen around a brand in Facebook tend to be trapped in this silo. Thanks to the synchronization between the two platforms, however, brands can now take this content and make it useful outside of Facebook as well. Another problem for brands that Get Satisfaction is trying to solve here is the simple fact that conversations on Facebook only have a very short lifespan. Get Satsifaction now allows companies to capture these conversations. ~ Overall, this looks like a very smart way for brands to interact with their customers on Facebook and to streamline their social media customer service efforts. ~ Discuss ...Less

ReadWriteWeb — It seems like in the past few months Google has relentlessly released new applications, some of which perhaps could have used some more baking in the oven before they were unleashed on the general public. To some it's becoming a tiresome exercise simply to try to keep up with everything that Google is doing week in and week out. But there is a method to the madness, and it has a lot more to do with Google's bottom line than you may think. ~ We all know that the way the search engine giant makes money is through advertising - ...More over $23 billion in 2009 - but what may surprise you is that its advertising-based revenue comes almost exclusively from sites that are owned by Google. ~ Sponsor ~ Guest author Daniel Cawrey is a freelance writer and tech enthusiast, among other things. You can check out his latest musings in blog form at thechromesource , where he writes about Chrome browser, Chrome OS and just plain Google in general. ~ Take a look at this graph from the Silicon Valley Insider that depicts the location of advertising and the dollars associated with it: ~ Ever increasingly, Google is relying on itself to make money through its own real estate - places where it can position the ads that advertisers purchase. This is a concern for publishers that rely on Google for revenue through Adsense because there has to be a point at which this is no longer a profitable exercise for the company. ~ If it reaches that point, Google will essentially be subsidizing publishers. And it may not have a choice but to keep doing so. Because without fresh content creation, what is there for users to search for on the Internet that is of value? The main tenet of the search business is to provide quality results, and while that may be the case now, if publisher's Adsense revenues were affected, one can wonder what kind of effect that would have on content. ~ So although Google may have made some mistakes with applications like Buzz, along with the half-hearted emergence and now slow death of fea... ...Less

ReadWriteWeb — Sooner or later, every popular web service with an API spawns a Google Maps mashup. FourWhere , which launches today, combines data from the increasingly popular location-based social network Foursquare with a Google Maps-based interface. Thanks to this, you can now easily find Foursquare venues around your current location or a location you plan to visit. The site was developed by social media analytics service Sysomos . Sponsor The FourWhere service itself is pretty basic. You simply browse the Google Maps interface and a right-click ...More anywhere on the map will bring up a menu that allows you to either see nearby venues on the map or user comments about these nearby venues. In the future, Sysomos also plans to add additional services based on the company's extensive database of social media sources. First Step Towards Integrating LBS Analytics Into Sysomos' Main Services As Sysomos co-founder Nilesh Bansal told us, the company plans to bring location-based sources - including Foursquare - to Heartbeat and MAP , Sysomos' professional social media and analytics and media monitoring applications. For Sysomos, launching a free service is just a first stop towards learning more about this space. As services like Foursquare, Gowalla and others continue to gain momentum and slowly inch towards the mainstream, social media monitoring services like Sysomos or Radian6 need to give their customers to monitor these communities. If these services go mainstream, a bad comment on Foursquare about a restaurant could easily have the same effect as a negative Twitter message or Yelp review. Discuss ...Less

ReadWriteWeb — Bookmarking service Delicious has just rolled out a Google Chrome browser extension. Like other Chrome extensions we love to play with, this one is lightweight, fast and useful. There's no bulky sidebar here. Bookmarks can be created and saved with a miniscule "TAG" button and they can be searched from Chrome's excellent omnibar. So, do you think this will prompt loyal Delicious users - many of whom had been holding out on Chrome in favor of Firefox - to switch to Google Chrome entirely? Sponsor This is what the button ...More and simple form for bookmarking a page look like: While this extension doesn't have all the bells and whistles of some of Delicious' other browser add-ons, the team noted that the public demand for a Chrome extension prompted them to release a beta earlier than they would have liked. "It doesn't have all the API's needed and it's missing a good chunk of the functionality we believe it needs, but we're getting so many requests for the Chrome extension that we're going to make this available sooner than we originally planned... "As soon as Chrome is able to support the functionality needed we'll ensure the features of this extension matches that of our other browser add-ons. There are still some interactions we're not quite happy with that we'll address shortly, but we wanted to give you an official Google Chrome extension as soon as possible." What do you think? Does the new Delicious extension make you want to use Chrome more? Or if you're a Chrome fan, does this move give you a renewed interest in Delicious? Let us know your thoughts in the comments. Discuss ...Less

ReadWriteWeb — Sales and marketing are not the same thing. It's true they both deal with relationship management and it's true that neither of these job descriptions require hardcore engineering, but just because they're both in the realm of words over code does not mean that they are the same. At the risk of muddling your mind with HR jargon, the core competencies of a marketer are very different from those of a sales person. Surprisingly, many startup CEOs insist on hiring for a VP of Sales and Marketing position. Sponsor If you're the VP ...More of sales and marketing for your company, this article is not about how you aren't doing your job properly. In fact, it's about how you're doing the job of two separate people and shouldn't be. Interwest investor Bruce Cleveland recently wrote an article entitled, In Search of the Mythical VP Sales and Marketing where he defines the separate domains of sales and marketing. Says Cleveland, "Sales and Marketing are vastly different functions that require substantially different personalities, skills, and decades of experience to master...A CEO who doesn't understand this basic fact, or doesn't believe it, is not a CEO I want to invest in." Explains Cleveland, a sales person understands the inner workings of B2B deal probabilities and the short term requirements to increase deal flow. Meanwhile, marketing people look at the landscape from a longterm perspective and lay the groundwork for sales through analyst, media and web leads generation. Essentially, sales people are great oral one-on-one communicators and marketers are great written mass communicators. He writes, " I have found that the CEO who makes this serious mistake hasn't worked with someone who is an excellent Marketer and therefore discounts the role it plays." With expertise in the Software as a Service space, it's interesting that Cleveland believes the marketing role is the one that gets tacked on at the last minute. While sales offers obvious measurement through direct revenue g... ...Less

ReadWriteWeb — Phonebooth.com , a VOIP service for individuals and small businesses, just launched a free version of its service. Phonebooth, just like Google Voice and Ribbit Mobile , provides its users with a free local phone number that can be forwarded to any cell phone and landline. Phonebooth also offers voicemail transcriptions. What makes it stand out from it competitors, however, is that it offers an auto attendant feature that allows you to route callers to different employees. Sponsor It's worth noting that Bandwidth.com , the company ...More behind Phonebooth, has been providing infrastructure services to other VOIP services, including Voxeo and Yext, for more than three years. The company's VOIP network delivered almost 4 billion minutes in 2009. Bandwidth began a beta test of the paid version of Phonebooth.com last year and now has over 1,000 customers. Features in Phonebooth's free version : Free local phone number for your business Includes an auto attendant (Press 1 for Sales, Press 2 for Support...etc.) Unlimited extensions for your employees or partners Read your voicemail, with VM-to-email & text transcription 200 free minutes of inbound calling (6¢ additional) Includes new Contact Us Plus feature A Free VOIP Service that Will Grow With You Starting today, Phonebooth will offer a free service geared towards individuals. The company also announced the general availability of its $20/month/user option, which offers a fully featured phone system in the cloud. One of the advantages of using Phonebooth over similar services like Google Voice or Grasshopper is that the company allows users to upgrade their phone system over time. Once your company outgrows Phonebooth's basic plan, you can easily switch to a higher-end phone system (Phonebooth on Demand) with hardware IP-based phones. Phonebooth's users will be able to choose local numbers from virtually everywhere in the U.S. (the service us U.S.). Sadly, though, there is no way to make your Phonebooth number appear on th... ...Less

ReadWriteWeb — Navigating SXSW is overwhelming to say the least! To help you out ReadWriteWeb has been breaking the events, panels and parties down into vertical reviews. This post provides what we think are some of the best for marketers and online strategists. We'd also love to hear your recommendations in the comments. ~ Online strategy is multi-faceted. You need to know as much about marketing and understanding people and their motivations as you do perfecting the online experience, understanding the next technology breakthrough on the ...More horizon and being an excellent conversationalist - while still being able to measure the impact of it all. So this list provides a smattering of some of the best to see in all four. ~ Sponsor ~ This is part of a series of ReadWriteWeb guides to SXSW Interactive 2010. If this guide isn't your cup of tea, be sure to check back for more information soon! ~ How Your Brand Can Succeed in the New Web ~ With Brian Solis. "Engage is the new book by Brian Solis that will debut at SXSW. Representing the third book on new media and its impact on society, culture and communication. Engage will help anyone not only understand the changes in the media landscape but also how to lead it. Brian Solis will be joined by a special guest to discuss the new book and answer questions followed by a book signing." ~ The Future of Influence ~ "The ability to share online has allowed consumers to control and filter the Web. For brands and publishers, tapping into Influence is critical to social media's future. What is influence and how is it measured? Leading voices in social media from multiple backgrounds will define the value of influence, discuss best practices, and predict future impact. Data will be shared! This panel is sponsored by ShareThis." With Tim Schigel, Paul Berry, Dave Knox, Mike John-Baptiste, Shiv Singh. ~ Extending Your Brand? There's an App for That ~ "For many, brand extension into the digital realm means a Web site, a banner ad, a viral campaign. But applications... ...Less