Story Topics: Loopt - Spinach

Mashable! — Location-based service Loopt is going to offer deals at venues and stores near you thanks to a partnership with Mobile Spinach . Mobile Spinach has already built up a large database of exclusive deals at venues ranging from sushi restaurants to concert halls to clothing stores. Currently, it serves San Francisco by texting users with deal notifications, but the partnership with Loopt will make the process that much more effective. Loopt and Mobile Spinach plan to offer deals in New York and Los Angeles “during the coming months,” too. This advertising model is kind of a no-brainer. A neighborhood business can use a service like Loopt to target someone who lives or works nearby and offer him or her incentives to visit an establishment. These offers can be redeemed by phone or optionally via e-mail or text message. Foursquare already struck a deal with 8coupons , which does something very similar to what Mobile Spinach does. Yelp offers local deals, too, so this seems to be the ...More model de jour. We’ll have to wait and see how successful this venture is, but as we noted the other day , there’s untapped potential for using check-in data to learn more about what consumers like and offering them appropriate ads and deals. Reviews: Foursquare , Yelp Tags: location-based , loopt , MARKETING , mobile spinach , money ...Less